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Irritating Ads
I caught Zathura at GV yesterday, and was treated to the usual deluge of advertisements before the movie (Zathura's pretty decent by the way, if you (a) are not watching with a 6 year old who may proceed to call his brother "a dick"/ "a biatch" after the movie (b) ignore the poorly executed time travel loop in the last part of the movie (c) don't have to explain to kids the concept of incest and why it's wrong).
The most irritating ads were:
1) Visa Platinum, featuring Richard Gere and Poor Indian Girl. Poor Indian Girl is in a hurry to buy pigeons for her brother, who's flying overseas. In her haste, she bumps into Richard Gere (aka Rich White Man). The latter goes to her aid when she only has enough money to buy one sad little pigeon for her brother (setting pigeons free is supposed to bring luck). Gere proceeds to whip out his shiny platinum card, which results in countless Indian merchants freeing countless white pigeons fo Poor Indian Girl and her brother. One could almost submit this as course materials for colonialism and Western commercialization. No doubt PETA can also have a field day protesting the support of capturing birds for the sole purpose of freeing them, if they manage to tear themselves away from the very adult act of slinging pies at celebrities who wear fur.
2) DHL - No one knows Asia like we do, featuring Amy. (No, Amy's not that intelligent ape from Crichton's Congo.) She's most likely a New Yorker, for whom an entire chain of workers in Asia toil so that she can buy her pink top. From China to Thailand to India, Asians work their butts off (with a smile on their face, no less) so that Amy can get her dress in New York. Isn't that sweet. I guess the Asia that DHL knows is pretty different from the Asia I know. But if what DHL wanted to bring across was that the American dollar all but drives Asian retailing industry, then the advertisement is a rousing success.
3) Please switch off your mobile phones and pagers, featuring Chicken Little. I swear I'm gonna deck the next person who hums "Mai A Hi, Mai A Hu " or "Numa Numa Lei". And that scrawny and annoying Chicken Little better watch out for KFC. Any moment now...
Filed under: Entertainment, Ads
The most irritating ads were:
1) Visa Platinum, featuring Richard Gere and Poor Indian Girl. Poor Indian Girl is in a hurry to buy pigeons for her brother, who's flying overseas. In her haste, she bumps into Richard Gere (aka Rich White Man). The latter goes to her aid when she only has enough money to buy one sad little pigeon for her brother (setting pigeons free is supposed to bring luck). Gere proceeds to whip out his shiny platinum card, which results in countless Indian merchants freeing countless white pigeons fo Poor Indian Girl and her brother. One could almost submit this as course materials for colonialism and Western commercialization. No doubt PETA can also have a field day protesting the support of capturing birds for the sole purpose of freeing them, if they manage to tear themselves away from the very adult act of slinging pies at celebrities who wear fur.
2) DHL - No one knows Asia like we do, featuring Amy. (No, Amy's not that intelligent ape from Crichton's Congo.) She's most likely a New Yorker, for whom an entire chain of workers in Asia toil so that she can buy her pink top. From China to Thailand to India, Asians work their butts off (with a smile on their face, no less) so that Amy can get her dress in New York. Isn't that sweet. I guess the Asia that DHL knows is pretty different from the Asia I know. But if what DHL wanted to bring across was that the American dollar all but drives Asian retailing industry, then the advertisement is a rousing success.
3) Please switch off your mobile phones and pagers, featuring Chicken Little. I swear I'm gonna deck the next person who hums "Mai A Hi, Mai A Hu " or "Numa Numa Lei". And that scrawny and annoying Chicken Little better watch out for KFC. Any moment now...
Filed under: Entertainment, Ads
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